101 Ways to Promote Your Web Site by Susan Sweeney, C.A. Maximum Press ISBN 1-885068-45-X (pb) Reviewed By Daniel ffolliott

"Whatever you decide to do, make it memorable, make it appropriate for your target market,
and provide reasons for them to return".

The author, Susan Sweeney, lives in Dartmouth, Nova Scotia and is president of Connex Network Incorporated, an international Internet marketing and consulting company. Visit the Connex Network Web site for further background and ordering information, and where you will see many of the book's design principles put into practice. Also, for purchasers of the book, there is a companion Web site at the publishers, Maximum Press.

Getting your Web site to perform to expectations is an elusive and often perplexing and lengthy exercise in frustration. Reading 101 Ways to Promote Your Web Site will remove much of the mystery for you. The actual building of a successful Web site is just the first step, however The next important and often overlooked challenge is how to take the right steps to drive business to your Web site. Susan will tell you how. The reader is guided systematically through the process in an easy-to-follow and comprehensive manner. Throughout, you are reminded that the customer (visitor) is "king", and that the Web site should have a marketing focus, consistent with corporate image and objectives.

The book is organized in 24 stand-alone chapters, each covering a distinct Web promotion activity, which you may read and implement in sequence or as you need them. In addition, each chapter contains a wealth of handy URL references to more online resources. The material and layout make ideal reading for people at all levels of involvement in the Web, and the author does a great consulting job of bridging the gap between technical designers and managers.

Web designers are led systematically through the sequence of design criteria, optimizing for search engines, and finally, registering the URLs with search engines and online directories. Subsequent chapters provide a powerful overview of Web promotion activities, often overlooked by Web site owners on account of the effort and cost to make them happen. The book covers such supporting promotion activities as multiple domain names, newsgroups, signature files, email promotions, Web awards, Web advertising, affiliate sales programs, Web rings, and analysis of the traffic to your Web site.

At $42.00 Canadian ($29.95 US) this book is an affordable and worthy and practical addition to everyone's Web reference collection.